Author: Eric Kasimov

A story about soccer, coffee and social media   It’s a cold, rainy Sunday morning. Turf fields make playing soccer possible on days like today. We’re ready.    I mean, my son is ready, he’ll be the one playing. I’ll be a spectator in the stands. I’m also the driver. There’s no time...

How many times have you watched a game (any game, any sport) where a team gets behind early, struggles, and then makes a play later in the game to get back in it? Doesn’t have to be an epic comeback, just a rally after a rough start.   Think of a football game. It’s the...

When you wake up in the morning, do you know what is going to happen? I don’t mean do you have a schedule or a plan, I mean do you really know for sure what the day holds? Of course, you don’t. Does not knowing...

We can learn a lot by what the University of Central Florida did with their winning coaches Shout-out to the University of Central Florida (UCF) and all the businesses out there doing the right thing! As many of you probably know, UCF finished their undefeated season by...

I’m no Alabama fan, but what Nick Saban did in the National Championship was gutsy—and right. His starting quarterback, Jalen Hurts, who has won all but two of his games in two years, was not having a good day. Frankly, he looked ready to lose...

Why? Because--The Game Matters. Each game played is independent of anything that happens before or after. Two teams square off, the winner wins, the loser loses, it’s that simple. Are there implications? Are there consequences? Sure. But first and most important is did you win or did you lose that...

A story about one of the most storied trophies in professional sports. The Stanley Cup.   The NHL Playoffs concluded in the spring of 2017 with the Pittsburgh Penguins winning it all for the second consecutive season. You had the best teams in the league vying to become Champions and...

My response to Coach Sean McDermott's statement of "we don't lose, we learn."   Actually, when you lose, you really do lose  Losing stinks, but it’s worse when you refuse to admit defeat.   This past Sunday, out of nowhere, Coach Sean McDermott benched his starting quarterback, Tyrod Taylor, for fifth-round rookie quarterback, Nathan Peterman. The decision was...

Putting in Golf and Making the Sale in Business Are Closely Related   It’s a beautiful day on the golf course. The sun is out, the grass is cut, and you’re playing well. As you approach the seventh hole, you look at your scorecard and see that...

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion,...