Blog

When you’re watching an NFL game, ever notice the quarterback and offensive coordinator on the sidelines talking…and they’re both looking at something? That something is a tablet. Technology makes transferring and reviewing information simpler, faster, and more efficient—and that’s what you want, in both sports...

So, you’ve taken a risk, tried a few new things (that worked) and now the public is watching. That’s the good news—brand recognition is a big part of business success. But the bad news is that the public is watching and anything that goes wrong,...

This is the second in a four-part series on branding. I’ve already talked in the introduction about how an unrecognized team can succeed, but to keep that success coming you’ve got to build name recognition—you’ve got to build your brand. And you can do that...

It seems like every year we see a blue chip program, a college football team everyone expects to win, beaten by a relative unknown. How is this possible? The public just didn’t recognize the second team’s brand. People like what they know—that doesn’t mean unknown...

In the previous post we talked about Knowing the Playbook. Now is the time to prepare for the big game. You show up to the meeting with your perfect potential customer. He is so excited to see you--how great is this? You can’t wait. He sits...

NFL and College Football seasons are underway. That means players across the country have been studying their playbooks. Some are more complicated than others, but all are essential—they explain not just what to do but why, and how the plan might change on the fly with...