Content Marketing

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion,...

Instagram is the One Social Network Every Entrepreneur Should Use   Instagram is the number one way today we engage with our audience for SportsEpreneur. It consists of distribution of content, replying to comments, researching other great content, direct messaging, and overall branding. It’s one of the...

A look back to the McGregor vs Mayweather fight and the story around it.   The 41-year-old undefeated champion goes up against the egotistical high-energy, fearless UFC fighter and defeats him late in a close-fought match--wait, is this Rocky Balboa vs Hulk Hogan?  No, but yes. If the McGregor...

Volleyballs are bouncing everywhere. Girls are laughing. And here I am thinking to myself, through all the chaos of volleyballs and loud noises, about fun and patience. I preach both fun and patience often on this blog, to those in my office, and to myself. Yes,...