Brand Tag

Building Brand always starts with good ethics   College basketball coaching legend, Rick Pitino’s Hall of Fame legacy has once again been sullied by the latest allegations of graft. He stands accused of illegal recruiting tactics that include $100,000 payouts to the top-ranked athletes if they chose to...

In today’s world, everybody wants everything now--fast food, fast money, and fast accomplishment. However, that’s not always the way it works. The Chicago Cubs, for example, are best known for going 108 years without a championship.   And then they finally won.  In 2011, the team started one of the most successful rebuilds in the history of sports. First,...

By no means is my business a finished product. Like most other companies, mine is a work in progress and probably always will be. And every day I wake up excited to work on the build.   The business world is something of a roller coaster, with wins and...

Next time you are walking around town, take a look at the shirts and hats people are wearing. You’ll probably see a lot of Chicago Cubs, Golden State Warriors, and Clemson Tigers apparel. These teams are all current champions in their respective leagues, so it...

When I talk with business owners, I hear the same complaint over and over; they can’t find young talent. And when they do find somebody promising to interview, it seems (in their eyes at least) that the candidates spend too much time online using social...

Have you watched the Houston Cougars college football team this season? Earlier in the year, going up against the 3rd-ranked Oklahoma Sooners, Houston wasn’t expected to win. They beat expectations and they beat the Sooners, 33-23. They followed up with an impressive string of wins,...

The Detroit Pistons of the 1980's and 1990's were known as the “Bad Boys.” That brand identity led to back-to-back NBA Championships and many successful seasons during a time when the NBA was ultra-competitive. Having a distinct and genuine identity led to success for the Detroit Pistons and...

So, you’ve taken a risk, tried a few new things (that worked) and now the public is watching. That’s the good news—brand recognition is a big part of business success. But the bad news is that the public is watching and anything that goes wrong,...

This is the second in a four-part series on branding. I’ve already talked in the introduction about how an unrecognized team can succeed, but to keep that success coming you’ve got to build name recognition—you’ve got to build your brand. And you can do that...