Content Marketing Tag

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion,...

Volleyballs are bouncing everywhere. Girls are laughing. And here I am thinking to myself, through all the chaos of volleyballs and loud noises, about fun and patience. I preach both fun and patience often on this blog, to those in my office, and to myself. Yes,...

Insider: It’s Why Sportsepreneur.com exists   Have you ever thought about creating a blog based around your passion and then tying it into your business. For example, within KazSource we have done this by creating a blog using sports to write about entrepreneurialism (Sportsepreneur). Sportsepreneur becomes the...

Creating content, unique content is the most critical part of building your brand and your message. You see this in sports—the team and the players are the content, but to get people to show up to the games and buy the gear is all done...

And Learning from NASCAR's Recent Decline in Business   NASCAR is one of the most popular sports in the country. They often pull in over 100,000 fans to a single event. For comparison, an NBA basketball game might pull in 18,000-20,000 fans on a given night. NASCAR...