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Daily Archives: October 12, 2015

TCU Spread - Building Your Brand #2: How to Score Big with Innovation

Building Your Brand #2: How to Score Big with Innovation

Blog, SE Originals, SportsBy Eric KasimovOctober 12, 2015

This is the second in a four-part series on branding. I’ve already talked in the introduction about how an unrecognized team can succeed, but to keep that success coming you’ve got to build name recognition—you’ve got to build your brand. And you can do that through innovation. That’s as true in college football as it…

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