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Daily Archives: August 19, 2016

Chuck Daly, The Bad Boys, Brand Identity

What Can the “Bad Boys” Teach You About Creating a Brand Identity?

Blog, SE OriginalsBy Eric KasimovAugust 19, 2016

The Detroit Pistons of the 1980’s and 1990’s were known as the “Bad Boys.” That brand identity led to back-to-back NBA Championships and many successful seasons during a time when the NBA was ultra-competitive. Having a distinct and genuine identity led to success for the Detroit Pistons and it can do the same for you and your…

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