This is where ALL the content goes for now. Articles will still have other categories, but this “blog” category is for all content. Videos and Audio content would be the exception. 

Content Marketing and The Gift That It Should Be | Sports Marketing

Content Marketing and The Gift That It Should Be

Content marketing is about giving.  In business, there is a time to ask for the sale. But you need the people you communicate with to trust you. Trust is not built when you sell your product or service on first contact. This isn’t necessarily about that championship t-shirt someone sells. Although even then, the consumer needs to trust the website and shipping.…

Sports and Business Content Platform | SportsEpreneur

Media Betting on Sports Betting

Thinking through media and sports betting There was a time where gambling content had a sleazy feel to it. That’s probably because mainstream media was not talking about it. In fact, if someone in the media talked about “betting”, people would laugh or cringe. Remember how Brent Musburger would always reference the line for the…

Super Bowl Business Lessons | Charlotte, NC | SportsEpreneur

Super Bowl Business Lessons

Takeaways from the Big Game | Or Simply Put, Super Bowl Business Lessons From Super Bowl 54 As we look back on the 2020 Super Bowl, we can’t help but look for ways to learn from it. While these aren’t lessons for us to teach our favorite teams how to make it to the Super…

Sports Betting & Barstool Sports Collide | Penn National Gaming | SportsEpreneur

Sports Betting and Barstool Sports Collide

This sports betting thing is really big, isn’t it? News broke this week that Barstool Sports was receiving a significant investment from a gaming company. Penn National Gaming is investing $163 million into Barstool Sports. Here’s the press release: pngaming.com/barstool-sports. Penn National Gaming (PNG) will own 36% of Barstool Sports. In three years, an additional…

The System Matters | SportsEpreneur | SE Original

The System Matters

I never thought I was a system-guy. I thought a system had to be precise, something you follow exactly, and I go by feel most of the time. I’m flexible. Except when I dissected my process, there was a system. I had just never thought about it that way before. Why did I start examining…