This is content related to the business of content marketing which includes social media, branding, websites, and anything else related to the world of content marketing.

Matt Doherty, The Man in the Arena -Theodore Roosevelt | SportsEpreneur

“The Man in the Arena” with Matt Doherty

“The credit belongs to the ‘person’ who is actually in the arena”. -Theodore Roosevelt. In this episode, Eric Kasimov chats with Matt Doherty, North Carolina Tar Heel, former College Basketball Coach, and business coach. Coach Doherty and Eric explore growing up on the playground courts, leaders that have shaped so many, and dealing with haters and…

Empowering Others to Be Happy with David Meltzer | SportsEpreneur

Empowering Others to Be Happy with David Meltzer

“Make a lot of money, help a lot of people, have a lot of fun.” In this episode, Eric Kasimov chats with David Meltzer, speaker, author, entrepreneur, and Co-Founder of Sports 1 Marketing. David is a difference-maker in the sports industry. David and Eric explore what happy means to David, how he dealt with losses, and how…

Mo Ali Heydarpour | Creating Amazing Soccer Content | SportsEpreneur

Creating Amazing Soccer Content with Mo Ali Heydarpour

A passion for soccer content. In this episode, Eric Kasimov chats with Mo Ali Heydarpour, soccer content creator and soccer trainer. You can find Mo’s content on Instagram and all social media platforms @MoAliFC. With over 600,000 followers on Instagram, incredible content, and a passion for the game we just had to spend some time…

The Olympian Mindset with Swimmer Cullen Jones (Part 2) | SE Charlotte

The Olympian Mindset with Swimmer, Cullen Jones (Part 2)

Stories from the pool told by a man on a mission. This is part two of Eric Kasimov’s conversation with Cullen Jones, USA Olympian, world record holder, and Olympic gold medalist. In this episode, Eric and Cullen discuss the Olympian mindset, Kobe Bryant, Lebron James, and Michael Jordan’s influence on Cullen, and the dramatic 4×100…

Making a Splash with US Olympian, Cullen Jones | SportsEpreneur

Making a Splash with USA Olympic Gold Medalist, Cullen Jones (Part 1)

From almost drowning as a child to Olympic swimming gold medalist. In this episode, Eric Kasimov chats with Cullen Jones, USA Olympian, World Record Holder, and Olympic Gold Medalist.   Cullen is the first African American swimmer to hold a world record. The bottom line is Cullen is and always has been a man on a mission. Currently, he works with the Novant Health…

Content Marketing and The Gift That It Should Be | Sports Marketing

Content Marketing and The Gift That It Should Be

Content marketing is about giving.  In business, there is a time to ask for the sale. But you need the people you communicate with to trust you. Trust is not built when you sell your product or service on first contact. This isn’t necessarily about that championship t-shirt someone sells. Although even then, the consumer needs to trust the website and shipping.…

Edge Branding Is Where It's at | Oregon Ducks and Boise State Broncos Prove It Works

Edge Branding Is Where It’s at | Oregon Ducks and Boise State Broncos Prove It Works

Edge Branding… We’ve seen it with the Oregon Ducks—exotic and diverse uniforms, and a faster pace of play. We’ve seen it with the Boise State Broncos—a blue field.  The “it” is a different way of going about things.   A large, multi-decade, established company, team, or brand has some advantages; a track record, history, built-up trust. They don’t have often the ability…