Content Marketing

It's not about living in fear. It's about minimizing risk. Protect your downside. We love helping entrepreneurs build stuff. But we hate watching something someone has built fall down. And a lot of collapses don’t have to happen—if a couple of steps had just been taken…....

Stealing time from your customer is a quick way to lose trust The NCAA Basketball Tournament is underway! That’s great! It’s exciting! But you know what’s not great or exciting? The many minutes of my time they stole with that over-inflated tournament selection show. These shows are...

A story about soccer, coffee and social media   It’s a cold, rainy Sunday morning. Turf fields make playing soccer possible on days like today. We’re ready.    I mean, my son is ready, he’ll be the one playing. I’ll be a spectator in the stands. I’m also the driver. There’s no time...

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion,...

Instagram is the One Social Network Every Entrepreneur Should Use   Instagram is the number one way today we engage with our audience for SportsEpreneur. It consists of distribution of content, replying to comments, researching other great content, direct messaging, and overall branding. It’s one of the...

A look back to the McGregor vs Mayweather fight and the story around it.   The 41-year-old undefeated champion goes up against the egotistical high-energy, fearless UFC fighter and defeats him late in a close-fought match--wait, is this Rocky Balboa vs Hulk Hogan?  No, but yes. If the McGregor...

Volleyballs are bouncing everywhere. Girls are laughing. And here I am thinking to myself, through all the chaos of volleyballs and loud noises, about fun and patience. I preach both fun and patience often on this blog, to those in my office, and to myself. Yes,...

inside scoop: I use all of these Twitter following hacks myself There are many ways to fluff your Twitter following. Just like there are many ways to cheat in golf. Neither gets you anywhere so why do it? Here are 10 Hacks to build your Twitter...