This is content related to the business of content marketing which includes social media, branding, websites, and anything else related to the world of content marketing.

Edge Branding Is Where It's at | Oregon Ducks and Boise State Broncos Prove It Works

Edge Branding Is Where It’s at | Oregon Ducks and Boise State Broncos Prove It Works

Edge Branding… We’ve seen it with the Oregon Ducks—exotic and diverse uniforms, and a faster pace of play. We’ve seen it with the Boise State Broncos—a blue field.  The “it” is a different way of going about things.   A large, multi-decade, established company, team, or brand has some advantages; a track record, history, built-up trust. They don’t have often the ability…

The Key to Great Content is Emotion as Proven by Gus Johnson - ohio state

The Key to Great Content is Emotion as Proven by Gus Johnson

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion, you need context.  Here’s the context:  Saturday afternoon game, Ohio…