NASCAR: A New Era of Fandom | SportsEpreneur

NASCAR: A New Era of Fandom

This article, “NASCAR: A New Era of Fandom” highlighting the good that NASCAR is doing to build a new era of fandom was written by SportsEpreneur’s own, Michael Wilson. It’s difficult opening up social media and, regardless of whichever side you lean towards, to not get angry at all the events going on right now. However,…

Content Marketing and The Gift That It Should Be | Sports Marketing

Content Marketing and The Gift That It Should Be

Content marketing is about giving.  In business, there is a time to ask for the sale. But you need the people you communicate with to trust you. Trust is not built when you sell your product or service on first contact. This isn’t necessarily about that championship t-shirt someone sells. Although even then, the consumer needs to trust the website and shipping.…

8 | 24 | 13 | 9 | In Memory of Kobe Bryant, Gigi, and All Victims | SE

8 | 24 | 13 | 9

This news about Kobe Bryant, his daughter, and those who lost their lives…  This is really tough.  Kobe–I talk about him often with my kids. We all feel like we knew him. His mindset, his work ethic, his passion for the game he loves, his caring, his love of family, and his creations–including his podcast,…

The System Matters | SportsEpreneur | SE Original

The System Matters

I never thought I was a system-guy. I thought a system had to be precise, something you follow exactly, and I go by feel most of the time. I’m flexible. Except when I dissected my process, there was a system. I had just never thought about it that way before. Why did I start examining…