The Key to Great Content is Emotion as Proven by Gus Johnson - ohio state

The Key to Great Content is Emotion as Proven by Gus Johnson

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion, you need context.  Here’s the context:  Saturday afternoon game, Ohio…

John Wooden on the Assist - Sports and Business Analogy

John Wooden on the Assist

“In basketball one of the…acts that I valued most was the assist—helping a team member to score. The assist in basketball epitomizes Cooperation. The assist is valuable in all organizations, helping someone to do her or his job better. It makes producers out of everyone; it makes everyone feel, ‘We did it ourselves.’” — John Wooden, Wooden…