Words & Sports

Doing Business the Right Way: University of Central Florida

We can learn a lot by what the University of Central Florida did with their winning coaches

Shout-out to the University of Central Florida (UCF) and all the businesses out there doing the right thing!

As many of you probably know, UCF finished their undefeated season by beating Auburn in their bowl game—the Peach Bowl. A perfect 13-0 season. Impressive, but not the part I’m excited about right now.

The thing is, the UCF coaches had a clause in their contract that said if they won the National Championship, they would receive a bonus. They didn’t win the championship, but they weren’t likely to, and the team did go 13-0, including winning the Peach Bowl, so the university paid out the championship bonuses anyway. 

How cool is that?

And know this—many of these coaches are going with Head Coach, Scott Frost to Nebraska. In other words, paying these bonuses isn’t about retaining talent, because a lot of the talent has already said they’re leaving for unrelated reasons. UCF went above and beyond to reward winning coaches, just because it was the right thing to do. 

All businesses can learn a lot from UCF. The school paid out money it wasn’t obligated to pay, to people who weren’t going to stick around, simply to say thank you for a job well done. The successful season UCF  had I’m sure led to the university making a lot of money which makes it easier to share their revenue. Regardless, in a high stakes business (college football), you don’t always see this kind of goodwill. My hat’s off to them.

Sure, much is wrong with the college football system, from unfair pay scales to the overall structure of the sport, but when somebody does the right thing, as the University of Central Florida just did, we should take notice.

All business owners and entrepreneurs can follow the school’s lead.



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