Imagine going after some great business opportunities. You know they won’t all close, but some of them will. The more opportunities you create for yourself, the better your chance of success. Right?
That’s the simple version of the Oregon Ducks offense.
An up-tempo style offense might not seem that radical now, but that’s because it works so well that other teams have adopted it. The Ducks were the innovators. Then the philosophy spread to other college teams. Chip Kelly, the former coach of Oregon, brought it to the NFL, first with the Philadelphia Eagles and now with the San Francisco 49ers. It’s a winning idea, and it works off the football field, too.
Take Mitch Long, Insurance Director for our Insurance Consulting Company, KazSource Insurance. Mitch knows through years of experience that the more chances he gets, the more he will win. He creates his opportunities through non-stop activity, by showing up and making himself accessible.
Oregon does the same thing by running plays fast. Sometimes, six seconds after one play ends, they are snapping the ball again. Opposing teams aren’t used to that. Just like prospects aren’t used to someone like Mitch being so on top of things all the time.
How can you use the up-tempo offense? Maybe you can get more appointments. If the average number of appointments per week is 20, get 30. Maybe you can apply for more contracts or network with more people. Whatever way works for you in your business, get creative and find a way to fit more opportunities in. Think about it in terms of ratios—even if your win rate is low, if you try to win more often, your number of wins is going to go up.
And if your win rate is already good? Well, it worked for the Oregon Ducks, didn’t it?
3 Key Points:
1) Law of averages works in your favor…create more opportunities, you’ll create more wins.
2) Be creative with your schedule to find more ways to create more opportunities.
3) For each opportunity you have, act like it is your only opportunity. Focus on it.
Eric Kasimov is the founder of SportsEpreneur, part of the KazSource media network. Since launching the platform in 2015, he has hosted over 500 podcast episodes, written and published more than 1,500 articles, and advised business leaders, founders, and creators on building authority through media strategy.
Through his brands — KazSource, KazCM, SportsEpreneur, and QuietLoud Studios — Eric leads teams that produce podcasts, develop brand platforms, and help companies grow through modern content ecosystems. He also scaled KazSource Insurance into a seven-figure boutique agency, providing the foundation for the broader media network he operates today.
His work has been featured in Forbes, Axios, and Front Office Sports, and his podcasts have included conversations with top founders, investors, and athletes turned entrepreneurs.