Where you start matters because starting ahead gives you better odds for success.
Football is not an exact science, but I’ve heard players and coaches say there’s a close relationship between where a team starts after a kickoff and the odds of scoring on that drive.
For example, if an offensive team starts with the ball on their 30-yard line, they have a 30% chance to score on that drive. If they start on their 20-yard line, they have a 20% chance. If they start on the opposing team’s 40-yard line, it’s a 60% chance of scoring because 50 plus 10 equals 60.
The point is, the closer you are to the other team’s end zone, the better your odds are of scoring. The kick return in football matters.
Great, you say. If I play a football game tomorrow, I’ll know to try to get a good field position. But what does that have to do with my business? A lot, actually. Stick with me….
A ridiculous example
Imagine showing up to a sales meeting ready to sell your accounting services, except you’re wearing a bathing suit, have not researched your client, and don’t know anything about accounting. That’s the equivalent of fumbling the ball on the kickoff because you have a 0% chance of success.
That’s a ridiculous example, but you get the idea.
Let’s try a more realistic scenario, assuming that’s not you in the bathing suit.
A realistic example
Say you’re an accountant, have a good reputation, and show up to the prospect’s office well-prepared. You’ve researched this prospect, and you have a great understanding of corporate taxes.
You haven’t done everything right—while researching the company, you didn’t look into the individuals you’re meeting with. You don’t know where the decision-makers went to college, if they have families, if they have a favorite sports team, or what they care about, even though all of this information was readily available on their LinkedIn, Twitter, and Instagram accounts. But you have a good chance of scoring; it’s just not as good a chance as you could have had. Let’s call it a kick return to the 35-yard line.
Football is all about territory. You want to be in the end zone, so the closer you are to that end zone, the better. Business is all about relationships, so the closer you get to a productive relationship, the more likely you are to close the deal.
You can advance your position by acting like someone the other party wants to get to know. That starts with not wearing your bathing suit to meetings, but knowing your stuff, understanding your prospect’s needs, and showing personal interest in what they’re about all moves you down the field.
You get the point, so let me share a quick story to finish.
A true story
Early on in KazCM’s day (that’s our marketing company), I interacted with someone on Twitter (now X). That was it. There was not much of a relationship there at all. I was starting out on my own one-yard line. The odds were very bad—most tweet exchanges don’t lead to a deal, nor are they expected to.
But we drove the field, and we scored. That person is still a client today.
One area where we help that client is with their email marketing. So when someone said to our client, “I love your emails—who puts your platform together?” Our client pointed to us.
So, we had a new prospective client, except this time, they wanted to connect with us even before I got on the phone. The relationship was almost there already. We started out on their 20-yard line—an 80% chance of success!
It wasn’t 100%, and there have been times we started with a great field position and lost—maybe next time I’ll share some of those stories—but let’s focus on the positive for now. The deal came together. And the cool thing is, while we had success, we feel our new client had success too.
So, now work on your kick return game. It matters!
A quick note about this kick return game topic:
I focused on relationships for this article. But this can apply to many aspects of your business.
For example, if you are in operations and you are required to run many computer applications efficiently, working with a slow computer could cause you to fall behind.
Likewise, if you don’t have a good mindset, for whatever reason, it will impact your work, leaving you with poor odds.
The point is to put yourself in an excellent position to increase your odds of success. Think hard about what may be holding you back and improve it. It could be your computer, mind, colleague, knowledge, office, car, or self-fulfilling prophecy. Whatever it is, figure it out and gain an advantage.
Want to find out how you can tell stories in your business? Let’s talk.
Related content to ‘Applying the Kick Return Game to Business’:
New NFL Kickoff Rules Explained | A Game-Changing Disaster in the Making?
Sporty Stories: The Johnson Family’s Wild NFL Kickoff Adventure
The NFL Sunday Ticket Lawsuit Explained | We Were Screwed! Or Were We?