Originally published August 2023 by Brandon Allison. Edited and updated October 2025 by the SportsEpreneur Team.
The NFL’s push toward a $25 billion annual revenue milestone isn’t just about bigger TV contracts — it’s a masterclass in long-term strategy. Through bold media partnerships, new international markets, and a surprisingly savvy venture portfolio, the league has transformed itself into a global business powerhouse.
As of 2026, with revenues climbing past $23 billion, it’s clear that Commissioner Roger Goodell’s 2027 goal is no longer a distant target — it’s the next logical step.
TL;DR
The NFL’s march toward $25 billion in annual revenue is nearly complete — and it’s doing it by expanding everywhere: media, streaming, global markets, investments, and even the regular season itself.
From the $76 billion media rights deal to YouTube TV’s Sunday Ticket, international games, and smart venture investing through 32 Equity, the league has turned itself into a business empire. Now, as of 2026, the NFL may already be within striking distance of its $25B goal — a testament to its unmatched dominance in sports and entertainment.
2026 Update
- Revenue Nears $23.5 Billion (Estimate): According to the latest Forbes and Sports Business Journal reports, the NFL’s total revenue is now believed to exceed $23 billion, up from roughly $19–20 billion in 2023. The 2027 target of $25B is well within reach.
- Media Expansion Continues: YouTube TV’s Sunday Ticket exceeded early subscriber projections, while Amazon’s Thursday Night Football achieved double-digit YoY ad growth.
- Streaming Growth: NFL+ added over 4 million new subscribers since launch, becoming a critical part of the league’s digital ecosystem.
- International Growth: The 2025–26 season included games in Brazil and Spain, marking new markets for the NFL’s International Series.
- Franchise Valuations: Average team value now exceeds $6.5 billion, with the Dallas Cowboys surpassing $10 billion and multiple franchises exploring mixed-use stadium districts.
- New Stadiums: Construction is underway in Buffalo and Tennessee, and a Washington-area stadium relocation remains in planning stages.
- Venture Investing: 32 Equity continues to thrive, with stakes in Fanatics, Overtime, and Hyperice, generating massive returns that reinforce the league’s financial strength.
Exploring New Media Opportunities: This year, the NFL secured a major broadcast deal by switching its Sunday Ticket television package to YouTube TV. This switch has increased their revenue by half a billion dollars, bringing the total to $2 billion, compared to the $1.5 billion DirectTV was paying. They’ve also restructured their deals with major networks such as CBS, NBC, ESPN, and FOX, and switched Thursday Night Football to Amazon Prime Video, which increased their revenue from the networks alone to $4.29 billion. A major number on their way to a 25 billion dollar revenue target.
The NFL also continues to explore other media avenues, both at home and overseas. The league has followed the lead of many other companies by launching new direct-to-consumer efforts, adding a “plus” at the end; NFL+ is a great response to the fans’ increasing preference for digital offerings. Moreover, the NFL has begun selling low-latency feeds, which are very highly valued by sportsbooks, and has recently invested in a joint venture with Skydance Sports to create a multi-sport production studio.
Reevaluating the Media Portfolio: The NFL has a diverse media portfolio that includes NFL+, NFL.com, and NFL Network. NFL+ was a successful launch, allowing users to stream games on demand after they air and stream local prime-time games live as they happen. NFL.com has been a useful resource for years and remains very valuable, offering endless articles and information about everything football. However, with many users making the switch over to YouTube TV, the NFL Network could see a drop in viewership and purchases from DirecTV users. To combat this, the NFL has held discussions with other streaming companies, such as Google and Apple. They are looking for a new partnership that can provide more streamable content to keep up with the current climate.
Focus on International Growth: Noting the NBA’s overseas success, the NFL is continuing to step up efforts to expand globally. The NFL’s expansion has seen it host games in London, Mexico, Japan, and Germany, to name a few. Their strongest relationship is with the United Kingdom, as they have played at least one regular-season game in London every year since 2007. In fact, in 2015, the NFL renewed its deal with London to play two games a year at Wembley Stadium through 2020 (now 2025), with the Jacksonville Jaguars playing at least one of these games in place of a home game for the duration of the contract. This has created a huge following for the Jags in London, as it has become an annual tradition to see them take the field in the iconic London venue. International games create fanbases in other countries but also help the NFL expand TV viewership in the U.S.
Venture Investing for Long-Term Growth: In 2013, the NFL launched 32 Equity, which was not big news at the time, but has since generated tens of millions of dollars for the league. When the project was first launched, each franchise was required to contribute $1 million. By 2019, they had to invest an extra $2 million, and most recently in 2022, each franchise invested $5 million more. That total of just $8 million invested by each franchise has generated returns of over $100 million each, which is being reinvested for even larger profits. So far, 32 Equity has invested in Fanatics, Hyperice, Genius Sports, and NOBULL, with their most successful investment being Fanatics. The 3% stake in Fanatics purchased in 2017 has increased in value tenfold.
Team Revenue and the Soaring Value of NFL Franchises: Team revenue contributes a significant portion of the NFL’s overall income, and the league’s efforts to bolster franchise values have been instrumental in reaching its 25 billion dollar goal. With the influx of new stadiums, relocations, and renovations to existing stadiums, NFL teams have been able to create state-of-the-art fan experiences, attracting more spectators and driving up ticket sales and concessions.
In 2016, the former St. Louis Rams moved to Los Angeles, and a year later, the San Diego Chargers became the Los Angeles Chargers. The addition of two NFL franchises to one of the most financially dominant sports markets was a huge move for the league. From 2015 to 2022, the Rams’ value increased from $1.5 billion to $6.2 billion, while the Chargers’ value jumped from $2.1 billion to $3.9 billion. Arguably just as impressive are the Las Vegas Raiders, who moved from the small market of Oakland to the brand-new, booming sports market of Las Vegas, increasing their value from $3.1 billion to $5.1 billion. For some perspective, the Raiders were ranked 31st out of 32 in NFL franchise value; they now rank 9th.
The franchises that are not relocating have invested in improving the gameday experience at home. Some of the most notable improvements in recent years have come from teams building brand-new, modernized stadiums, such as the 49ers in 2014, the Vikings in 2016, and the Falcons in 2017, to name a few. Meanwhile, other teams, such as the Patriots and the Bears, have given their aging stadiums some much-needed renovations. Two more franchises, the Titans and the Bills, are building their new homes.
Most recently, the Washington Commanders have been sold in a deal worth a whopping $6.05 billion, completely shattering the old record of $4.65 billion from when the Denver Broncos were sold in 2022. The previous record before that was $2.275 billion in 2018. Clearly, the trend is going up, and fast.
Lengthening the Regular Season: In an effort to provide fans with more meaningful games, the NFL made a pivotal decision in 2021 to remove one preseason game and add a game to the regular season, extending it to 18 weeks. The extra game means more opportunities for prime-time slots and intense matchups with playoff implications, which again increases revenue.
The NFL’s journey toward a 25 billion dollar revenue goal exemplifies the league’s business-minded and forward-thinking approach. Through strategic partnerships with prominent broadcasters, innovative subscription services, and a keen focus on enhancing fan experiences domestically and internationally, the NFL continues to grow its financial prowess. Simultaneously, team revenue strategies and the expansion of the regular season have also contributed to the league’s impressive revenue growth. As the NFL continues to evolve and adapt to quickly changing consumer preferences and market dynamics, it remains poised to reach new heights and solidify its position as a leading force in the world of sports.
FAQs
How close is the NFL to its $25 billion goal?
Very close. The league is projected to surpass $25 billion in total annual revenue by 2027, potentially even earlier depending on the next round of sponsorships, streaming growth, and international expansion.
What’s driving the NFL’s financial growth?
Three main factors:
- Massive media deals with YouTube, Amazon, and traditional networks.
- Franchise valuations and stadium economics, boosted by new facilities and fan engagement.
- Investment diversification via 32 Equity and strategic ventures like Skydance Sports.
How has streaming changed the NFL’s business model?
Streaming has turned football into an “always-on” experience. Between YouTube TV, NFL+, and Amazon Prime Video, fans can access games anywhere — and the league profits from every platform.
Why is international growth so important?
New global markets (like Germany, Brazil, and the UK) bring millions of new fans, additional sponsorships, and massive broadcast rights potential — without oversaturating the U.S. market.
What does 32 Equity do for the NFL?
It’s the league’s venture arm. Each franchise invests in it, and it backs emerging sports and tech companies. Its early stake in Fanatics alone has delivered 10x+ returns, giving every team a long-term equity boost.
Are new stadiums really that profitable?
Yes. Modern stadiums — with mixed-use developments, luxury seating, and entertainment districts — are profit engines. They attract year-round events, corporate partnerships, and community spending.
Connect with us: LinkedIn | X
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Originally published August 2023 by Brandon Allison. Edited and updated October 2025 by the SportsEpreneur Team.
The NFL’s push toward a $25 billion annual revenue milestone isn’t just about bigger TV contracts — it’s a masterclass in long-term strategy. Through bold media partnerships, new international markets, and a surprisingly savvy venture portfolio, the league has transformed itself into a global business powerhouse.
As of 2026, with revenues climbing past $23 billion, it’s clear that Commissioner Roger Goodell’s 2027 goal is no longer a distant target — it’s the next logical step.
TL;DR
The NFL’s march toward $25 billion in annual revenue is nearly complete — and it’s doing it by expanding everywhere: media, streaming, global markets, investments, and even the regular season itself.
From the $76 billion media rights deal to YouTube TV’s Sunday Ticket, international games, and smart venture investing through 32 Equity, the league has turned itself into a business empire. Now, as of 2026, the NFL may already be within striking distance of its $25B goal — a testament to its unmatched dominance in sports and entertainment.
2026 Update
Exploring New Media Opportunities: This year, the NFL secured a major broadcast deal by switching its Sunday Ticket television package to YouTube TV. This switch has increased their revenue by half a billion dollars, bringing the total to $2 billion, compared to the $1.5 billion DirectTV was paying. They’ve also restructured their deals with major networks such as CBS, NBC, ESPN, and FOX, and switched Thursday Night Football to Amazon Prime Video, which increased their revenue from the networks alone to $4.29 billion. A major number on their way to a 25 billion dollar revenue target.
The NFL also continues to explore other media avenues, both at home and overseas. The league has followed the lead of many other companies by launching new direct-to-consumer efforts, adding a “plus” at the end; NFL+ is a great response to the fans’ increasing preference for digital offerings. Moreover, the NFL has begun selling low-latency feeds, which are very highly valued by sportsbooks, and has recently invested in a joint venture with Skydance Sports to create a multi-sport production studio.
Reevaluating the Media Portfolio: The NFL has a diverse media portfolio that includes NFL+, NFL.com, and NFL Network. NFL+ was a successful launch, allowing users to stream games on demand after they air and stream local prime-time games live as they happen. NFL.com has been a useful resource for years and remains very valuable, offering endless articles and information about everything football. However, with many users making the switch over to YouTube TV, the NFL Network could see a drop in viewership and purchases from DirecTV users. To combat this, the NFL has held discussions with other streaming companies, such as Google and Apple. They are looking for a new partnership that can provide more streamable content to keep up with the current climate.
Focus on International Growth: Noting the NBA’s overseas success, the NFL is continuing to step up efforts to expand globally. The NFL’s expansion has seen it host games in London, Mexico, Japan, and Germany, to name a few. Their strongest relationship is with the United Kingdom, as they have played at least one regular-season game in London every year since 2007. In fact, in 2015, the NFL renewed its deal with London to play two games a year at Wembley Stadium through 2020 (now 2025), with the Jacksonville Jaguars playing at least one of these games in place of a home game for the duration of the contract. This has created a huge following for the Jags in London, as it has become an annual tradition to see them take the field in the iconic London venue. International games create fanbases in other countries but also help the NFL expand TV viewership in the U.S.
Venture Investing for Long-Term Growth: In 2013, the NFL launched 32 Equity, which was not big news at the time, but has since generated tens of millions of dollars for the league. When the project was first launched, each franchise was required to contribute $1 million. By 2019, they had to invest an extra $2 million, and most recently in 2022, each franchise invested $5 million more. That total of just $8 million invested by each franchise has generated returns of over $100 million each, which is being reinvested for even larger profits. So far, 32 Equity has invested in Fanatics, Hyperice, Genius Sports, and NOBULL, with their most successful investment being Fanatics. The 3% stake in Fanatics purchased in 2017 has increased in value tenfold.
Team Revenue and the Soaring Value of NFL Franchises: Team revenue contributes a significant portion of the NFL’s overall income, and the league’s efforts to bolster franchise values have been instrumental in reaching its 25 billion dollar goal. With the influx of new stadiums, relocations, and renovations to existing stadiums, NFL teams have been able to create state-of-the-art fan experiences, attracting more spectators and driving up ticket sales and concessions.
In 2016, the former St. Louis Rams moved to Los Angeles, and a year later, the San Diego Chargers became the Los Angeles Chargers. The addition of two NFL franchises to one of the most financially dominant sports markets was a huge move for the league. From 2015 to 2022, the Rams’ value increased from $1.5 billion to $6.2 billion, while the Chargers’ value jumped from $2.1 billion to $3.9 billion. Arguably just as impressive are the Las Vegas Raiders, who moved from the small market of Oakland to the brand-new, booming sports market of Las Vegas, increasing their value from $3.1 billion to $5.1 billion. For some perspective, the Raiders were ranked 31st out of 32 in NFL franchise value; they now rank 9th.
The franchises that are not relocating have invested in improving the gameday experience at home. Some of the most notable improvements in recent years have come from teams building brand-new, modernized stadiums, such as the 49ers in 2014, the Vikings in 2016, and the Falcons in 2017, to name a few. Meanwhile, other teams, such as the Patriots and the Bears, have given their aging stadiums some much-needed renovations. Two more franchises, the Titans and the Bills, are building their new homes.
Most recently, the Washington Commanders have been sold in a deal worth a whopping $6.05 billion, completely shattering the old record of $4.65 billion from when the Denver Broncos were sold in 2022. The previous record before that was $2.275 billion in 2018. Clearly, the trend is going up, and fast.
Lengthening the Regular Season: In an effort to provide fans with more meaningful games, the NFL made a pivotal decision in 2021 to remove one preseason game and add a game to the regular season, extending it to 18 weeks. The extra game means more opportunities for prime-time slots and intense matchups with playoff implications, which again increases revenue.
The NFL’s journey toward a 25 billion dollar revenue goal exemplifies the league’s business-minded and forward-thinking approach. Through strategic partnerships with prominent broadcasters, innovative subscription services, and a keen focus on enhancing fan experiences domestically and internationally, the NFL continues to grow its financial prowess. Simultaneously, team revenue strategies and the expansion of the regular season have also contributed to the league’s impressive revenue growth. As the NFL continues to evolve and adapt to quickly changing consumer preferences and market dynamics, it remains poised to reach new heights and solidify its position as a leading force in the world of sports.
FAQs
How close is the NFL to its $25 billion goal?
Very close. The league is projected to surpass $25 billion in total annual revenue by 2027, potentially even earlier depending on the next round of sponsorships, streaming growth, and international expansion.
What’s driving the NFL’s financial growth?
Three main factors:
How has streaming changed the NFL’s business model?
Streaming has turned football into an “always-on” experience. Between YouTube TV, NFL+, and Amazon Prime Video, fans can access games anywhere — and the league profits from every platform.
Why is international growth so important?
New global markets (like Germany, Brazil, and the UK) bring millions of new fans, additional sponsorships, and massive broadcast rights potential — without oversaturating the U.S. market.
What does 32 Equity do for the NFL?
It’s the league’s venture arm. Each franchise invests in it, and it backs emerging sports and tech companies. Its early stake in Fanatics alone has delivered 10x+ returns, giving every team a long-term equity boost.
Are new stadiums really that profitable?
Yes. Modern stadiums — with mixed-use developments, luxury seating, and entertainment districts — are profit engines. They attract year-round events, corporate partnerships, and community spending.
Connect with us: LinkedIn | X
More content related to “NFL’s 25 Billion Dollar Revenue Goal!”
The NFL Has an Officiating Problem
What Does the ESPN Hiring of Katie Feeney Mean, and Why Are People Mad
Pro Football in Ireland? Steelers and Vikings Showed Up
How The Shield Dominates All Media Platforms