The NFL Sunday Ticket Lawsuit Explained | We Were Screwed! Or Were We?

The NFL Sunday Ticket Lawsuit Explained | We Were Screwed! Or Were We?

Picture this. It’s an early September Sunday afternoon. You’re a die-hard Buffalo Bills fan living in Charlotte, NC. It makes sense; 30 percent of the people living in Charlotte have Buffalo ties. The smell of chicken wings is in the air as you settle in to watch your team play. But first, you need to shell out about $350. Because the NFL has you in a chokehold, squeezing every last penny out of your wallet. You care about the Bills or whatever NFL team you follow. But I have news for you. The NFL, their owners, and the owners of NFL Sunday Ticket (formerly DirecTV and currently YouTube TV) don’t give one single f*ck about you as long as you pay and pay a lot!

Welcome to the world of NFL Sunday Ticket, where fans are forced to fumble their hard-earned cash to watch their favorite teams play. And boy, has the league been playing dirty.

The $4.7 Billion Penalty Flag | The NFL Sunday Ticket Lawsuit Explained

Just recently, a Los Angeles jury threw a massive flag on the NFL’s play (oh yeah, I’m using all the metaphors in this article! It’s way too easy, so settle in.). They ordered the league to pay a whopping $4.7 billion in damages to fans who purchased the Sunday Ticket package between 2011 and 2022. That’s billion with a B, folks. To put that in perspective, that’s more than enough money to buy the Buffalo Bills franchise (currently valued at 3.7 billion). Maybe with that kind of cash, the Bills could finally win a Super Bowl. But I digress.

The NFL is crying foul and vowing to appeal faster than a coach challenging a questionable call. But let’s break down why the jury decided to throw the book at the league.

The Monopoly Game, NFL Edition

Here’s the deal. The NFL has been running a monopoly that would make Andrew Carnegie blush. For years, they forced fans to buy the entire NFL Sunday Ticket package if they wanted to watch out-of-market games. It’s like going to a restaurant and being told you must order everything on the menu just to get the one dish you actually want.

The plaintiffs in the lawsuit argued that NFL teams should compete against each other to sell their out-of-market rights. Imagine a world where you could buy a “Bills Ticket” for $50 instead of shelling out $350 for games you’ll never watch. I mean, who really needs to see every Jacksonville Jaguars game? Sorry, Jags fans.

But the NFL, in its infinite wisdom, decided that forcing fans to buy all or nothing was the way to go. It’s a classic case of “take it or leave it” – and many fans felt they had no choice but to take it. I slowly raise my hand.

The Price of Fandom

As a longtime NFL Sunday Ticket subscriber (we’re talking since 2000, folks), I’ve shelled out more money to the NFL than I care to admit. Sure, I knew the price going in, and yes, I willingly paid it (and doggone it, I would do it again!). But did the NFL really need to charge so much?

It’s like they looked at their fans and thought, “How much can we squeeze out of these suckers before they cry uncle?” And let’s be real – for many of us, the answer was “a lot.”

The NFL’s Defense: It’s Not a Penalty, It’s a “Strategic Play”

Now, the NFL will tell you that their approach ensures every fan can watch every game. They’ll argue that teams might not bother broadcasting to smaller markets without Sunday Ticket.

But let’s be honest – this is the NFL we’re talking about. The same league that’s more popular than sliced bread and has TV ratings that make other sports leagues green with envy. 96 out of the top 100 most-watched television broadcasts of 2023 were NFL games! Are we supposed to believe they couldn’t figure out a fan-friendly solution that doesn’t involve emptying our wallets?

The Bitter Taste of Victory (or Lack Thereof)

Here’s the real kicker (go ahead, insert your wide-right joke here: ______). As a Bills fan, I’ve been paying for NFL Sunday Ticket for over two decades — and what do I have to show for it? Not a single Super Bowl appearance. Heck, for most of those years, the Bills were about as exciting to watch as paint drying. At least with paint, you didn’t have to get annoyed with horrible coaching (Dick Jauron, just to name one) or pathetic quarterback play (Nathan Peterman, just to name one).

And when they finally get good (thanks to Josh Allen), they find new and creative ways to break our hearts. 13 seconds, anyone?

The Future of Football Viewing

So, what’s next? Well, if this verdict holds up, it could change the game entirely. We might see a world where fans have more choices and lower prices. Imagine being able to buy a package for just your team or maybe even just a single game.

But don’t hold your breath. The NFL is about as likely to willingly give up this cash cow as I am to root for the Patriots. Not happening.

After Further Review…

We fans must ask ourselves, “How much are we willing to pay for our football fix?” The NFL has been banking on our undying loyalty, and it’s paid off big time for them.

But maybe, just maybe, this lawsuit will be the wake-up call the league needs. Perhaps they’ll realize that even the most die-hard fans have their limits.


I’m sorry. I had to pause for a second because that’s actually funny. Again, the NFL isn’t and will not wake up to anything.

More than likely, if they do ultimately lose this court case and pay out 4.7 Billion dollars (which could be way more when all is said and done), they’ll just find a new way to blitz our bank accounts. And us fans will be throwing a high school offensive line at them to try and stop it. After all, this is the NFL we’re talking about. They didn’t become America’s most popular sport by playing nice.

Are we fans just suckers for punishment, mindlessly opening our wallets for the privilege of watching our teams disappoint us week after week?

One thing’s for sure: Whether you’re a Minnesota Vikings fan in Phoenix, a Cleveland Browns fan in Memphis, or a Bills fan in North Carolina, we’re all in this together. Now, if you’ll excuse me, I need to go back to work. I hear next season’s Sunday Ticket prices just went up again.

TL;DR for NFL Sunday Ticket Explained:

  • NFL hit with $4.7 billion verdict in Sunday Ticket lawsuit
  • Jury rules NFL overcharged fans for out-of-market games
  • The lawsuit covers Sunday Ticket purchases from 2011-2022
  • NFL accused of monopolistic practices, forcing all-or-nothing packages
  • League plans to appeal the verdict
  • Potential for more affordable, flexible viewing options in the future
  • Skepticism remains about the NFL changing its lucrative model
  • Article questions fans’ willingness to keep paying high prices
  • Criticism of the NFL’s approach to fan pricing and loyalty
  • A personal perspective from a long-time Bills fan and Sunday Ticket subscriber

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“The NFL Sunday Ticket Lawsuit Explained” Sources:

The Verge

University of Buffalo School of Law

Austin American-Statesman

AP News

Pro Football Talk | Buffalo Bills Valuation


Sportico | The Business of Sports

Sports Business Journal