Welcome to the SportsEpreneur NIL Hub
Your Guide to Name, Image, and Likeness.
SportsEpreneur has become one of the most-read NIL platforms online. Our coverage has been cited by the Federal Communications Commission (Public Notice DA 26-188), the U.S. Congress, the American Bar Association, the American Council on Education, the Association of American Universities (AAU), the Yale Budget Lab, the Vanderbilt Policy Accelerator, Texas Law Review, and doctoral research and law programs at USC, Ohio State, Alabama, Villanova, and American University. Journalists at Forbes, Inc., Axios, Sporting News, Front Office Sports, The Hill, and MLB.com have referenced our work.
We cover NIL: the rulings, the loopholes, the athlete stories, and the money.
Below you’ll find our most-read articles, expert commentary, podcast conversations, and resources. If you’re building in the NIL space — as an athlete, parent, coach, attorney, brand, or institution — this is the place to be.
Start Here
NIL Pros and Cons: The College Game Is Changed Forever — the full-picture pillar of the NIL lane, and one of our most-cited pieces.
The Economics Behind College Football’s NIL Spending Explosion — the money story, where the real spending lives.
NIL Rules in 2026: What Athletes, Families, and Coaches Need to Know — the practical guide to how the rules work.
The NIL Clearinghouse: What Athletes and Families Must Know About NIL GO — the compliance layer every deal now runs through.
The New NIL Executive Order, Explained — the policy fight that decides what comes next.
Get the SportsEpreneur NIL briefing — our best analysis delivered to your inbox.
