As I was reading the book, “Can’t Hurt Me”, by David Goggins, I heard him call out people who talk a big game, but haven’t lived the talk.
I agreed, but then I thought—wait, am I full of it? Am I giving ideas on what to do and not doing them myself?
I don’t tell other people things I don’t really believe. I don’t write one thing and do the opposite, but I’m not perfect, and I often give the advice that I need to hear. So, where is the line? Am I really writing this stuff for the right reasons?
I thought about that for a while, ‘cause it could change everything.
But then I figured out what I already knew but needed to say out loud—a lot of what I write on SportsEpreneur is self-talk. Not all of it, but a lot of it. Writing is part of how I come to understand new ideas; sometimes I witness others doing something, and then I get the idea to write an article or talk about it on a podcast. Writing is also how I remind myself to act on what I’ve always believed. It’s an outlet to call myself out, to remind myself, to inspire myself…my kids, my business, you.
Come to think of it, I think many people who create content use it this way; if you write a book giving ideas on how to execute in business, you should probably follow what you say!
What’s it all, really?
It’s accountability. We all should have it. We all need it.
So here’s the thing, if you want accountability for yourself, start creating content. It becomes self-talk. And it becomes that accountability you may need.
If nothing else, I need it. So I will keep creating.
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