Now more than ever, we need activities that bring us closer. Sports Bring People Together.
On this site, we use sports to create metaphors for business. Maybe that sounds a little strange since the two don’t normally go together. If you’re not a sports fan yourself, you might even be wondering why sports? What’s so special about these games that make us want to write about them so much?
Let me explain.
Sports are not important. They can’t cure a disease, bring peace to the Middle East, or resolve environmental disasters. Some people call sports a waste of time, and honestly, I can see why. But sometimes wasting time is fun. It’s relaxing to just talk about nothing, to let the pressure go for a little while. Politics and religion and lots of other topics can tear people apart because disagreements really matter, or seem to, anyway. With sports, even when we argue, it’s just play.
Sports matter because they don’t matter. They’re an interest anyone can have in common, no matter who they are or what they do or care about “in real life.” Let me give you two examples.
1. How Sports Bring People Together | The Winning Team
When a team succeeds, the community comes together. Die-hards and casual fans alike pull for their team and, even more, for their town. When the local team is hot, you see people wearing their team’s colors who normally don’t even like sports. Suddenly, everyone has something in common, some reason to talk with people they don’t normally talk with, and everyone is showing their pride in where they live. The place just feels more upbeat, more friendly. Some cities rally around sports more than others, but it happens everywhere, to some degree.
Take the Carolina Panthers of 2015/16. They had an incredible season, going 15-1, and a playoff run all the way to the Super Bowl. Schools, businesses, and everyone else got involved. Charlotte has a lot of recently arrived residents, people who just moved here from places as far away as Pennsylvania, Ohio, New York, Massachusetts, or California, yet by the end of the run, many of them really felt like Charlotte was their home. They had fun being part of a winning city. The Panthers ended up losing the Super Bowl, but that was ok. The good had already been done.
2. How Sports Bring People Together | The Gathering
A few weeks ago, I was lucky enough to take my son to Columbus, Ohio, to go to an Ohio State football game. My parents (who met at The Ohio State University) joined us there. The game wasn’t a big matchup since they were playing Rutgers, but all home games for the Buckeyes are a big deal. The production quality is off the charts, from the activities around the stadium to the warm-ups to the pre-game to the band to the game to the post-game.
More importantly, this game was an excuse for four family members to get together for a weekend and have fun. Trust me; with 105,830 people in attendance, we weren’t the only ones with this idea. There were families getting together, friends reuniting from not seeing each other for years, or months, or at least not since the last home game. This one football game, where Ohio State was favored by 40 points, brought all these people together. Two grandparents got to spend time with their grandson. We talked about school, about the other grandkids, and, yes, we talked about the Buckeyes football game, too. We ate and ate, and we ate some more. A silly football game that in the big scheme of things didn’t matter one little bit mattered so much. Sure, we could have met at a resort, hotel, or art museum — my mother is an artist and would have liked that — but there is something about an event like this. Call it a game, call it a waste of time, but I call it a reason, a reason to be with people you have something in common with.
So, take a break from your business. Maybe you can’t go to the game, so you watch from a sports bar, your house, a friend’s house, or on your phone. Maybe you don’t even like sports; you’re just there in the stadium or in front of the TV because someone you care about is into it. However you watch and whatever you watch, don’t lose sight of what you’re actually doing: connecting with people. Be grateful for that.
So go enjoy that winning team—heck, enjoy that losing team and plan those gatherings with your family and friends. These are memories that last forever.
And that is why we love sports enough to write about them all the time. Sports epitomize the relationships and the stories that make business worth it in the first place.
—
Sponsored mention: Some fans choose to commemorate shared sports moments with Custom Keyrings, often designed around teams, events, or milestones.
Join the SportsEpreneur newsletter for thoughtful takes on sports, NIL, and the business behind the game.
More content like this:
Why we love sports and entrepreneurship
The chaos that is college football
Content Disclosure: Some content on this website may include links to third-party products, services, or websites. While we may or may not receive compensation for the time and effort spent curating and creating this content, we do not receive payment specifically for the sale of products. We only share content and resources that we believe offer value to our readers and align with our editorial standards. All opinions expressed are our own, and any content or links are subject to review for quality and relevance. For more details, see our full disclaimer.
Eric Kasimov is the founder of SportsEpreneur, part of the KazSource media network. Since launching the platform in 2015, he has hosted over 500 podcast episodes, written and published more than 1,500 articles, and advised business leaders, founders, and creators on building authority through media strategy.
Through his brands — KazSource, KazCM, SportsEpreneur, and QuietLoud Studios — Eric leads teams that produce podcasts, develop brand platforms, and help companies grow through modern content ecosystems. He also scaled KazSource Insurance into a seven-figure boutique agency, providing the foundation for the broader media network he operates today.
His work has been featured in Forbes, Axios, and Front Office Sports, and his podcasts have included conversations with top founders, investors, and athletes turned entrepreneurs.