Why Simone Biles Leaving Nike for Athleta Matters

Sports and Entrepreneurship Blog Article

Simone Biles, one of the most decorated gymnasts in the world, left her sponsorship with Nike for the female-led brand Athleta last week, just three months before the 2021Tokyo Olympics. While it may seem like a simple change-of-contracts to some, Biles is paving the way for female-athletes to choose their sponsorships based on representation versus … Read more