Edge Branding… We’ve seen it with the Oregon Ducks—exotic and diverse uniforms, and a faster pace of play. We’ve seen it with the Boise State Broncos—a blue field. The “it” is a different way of going about things. A large, multi-decade, established company, team, or brand has some advantages; a track record, history, built-up trust. They don’t have often the ability … Read more
How college football programs like Ohio State draw attention for other endeavors. The football game is the entertainment, the game is the draw. But if you think a sports program (say, the Ohio State Buckeyes) is only about playing football, you’re not paying attention. Think about the gear: the shirts, jerseys, hats. Think about the food and … Read more
We’ve been talking about brand recognition, why it’s important, and what happens when negative press threatens your reputation. But how do you build your brand to begin with? Of course, if you don’t win, people won’t watch. You can run an elaborate and fun offense, but if it doesn’t work against good teams no one … Read more
