3 Keys to Building Brand The Right Way

3 Keys to Building Brand The Right Way

Building Brand always starts with good ethics College basketball coaching legend, Rick Pitino’s Hall of Fame legacy has once again been sullied by the latest allegations of graft. He stands accused of illegal recruiting tactics that include $100,000 payouts to the top-ranked athletes if they chose to attend Louisville. Pitino was also cited for hiring escorts…

Chicago Cubs

Building Your Brand: The Chicago Cubs

In today’s world, everybody wants everything now–fast food, fast money, and fast accomplishment. However, that’s not always the way it works. The Chicago Cubs, for example, are best known for going 108 years without a championship.   And then they finally won.  In 2011, the team started one of the most successful rebuilds in the history of sports. First, they signed Theo Epstein as president of baseball operations. Epstein…

Houston Branding

3 Ways to Brand Your Business: Houston Takeover

Have you watched the Houston Cougars college football team this season? Earlier in the year, going up against the 3rd-ranked Oklahoma Sooners, Houston wasn’t expected to win. They beat expectations and they beat the Sooners, 33-23. They followed up with an impressive string of wins, and though Navy upset them recently, they still made major…