Chicago Cubs

Building Your Brand: The Chicago Cubs

In today’s world, everybody wants everything now–fast food, fast money, and fast accomplishment. However, that’s not always the way it works. The Chicago Cubs, for example, are best known for going 108 years without a championship.   And then they finally won.  In 2011, the team started one of the most successful rebuilds in the history of sports. First, they signed Theo Epstein as president of baseball operations. Epstein…