The Key to Great Content is Emotion as Proven by Gus Johnson - ohio state

The Key to Great Content is Emotion as Proven by Gus Johnson

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion, you need context.  Here’s the context:  Saturday afternoon game, Ohio…

Excitement Drives Success

Excitement Drives Success

Getting Pumped Up for a Big Game Enter any locker room just before game time and you will find players getting themselves ready—from pre-game music, to jumping up and down to yelling and screaming to coaches giving motivational speeches (here are 3 of examples from the movies Any Given Sunday, Miracle, Friday Night Lights). Whether it…