Stop Jumping Offsides

Stop Jumping Offsides!

You’ve seen it before. It’s third and two. If the defense stops them, the momentum will turn. The quarterback calls out his cadence–the stadium thunders–this is it! Except… The defense jumps offsides before the play even happens. 5 yard penalty. First down for the offense. This is what I think about when someone I don’t…

Game Plan - Or Lose! - SportsEpreneur

Game Plan – Or Lose!

In the previous post we talked about Knowing the Playbook. Now is the time to prepare for the big game. You show up to the meeting with your perfect potential customer. He is so excited to see you–how great is this? You can’t wait. He sits you down in the conference room. You small-talk with…