Making a Splash with US Olympian, Cullen Jones | SportsEpreneur

Making a Splash with USA Olympic Gold Medalist, Cullen Jones (Part 1)

From almost drowning as a child to Olympic swimming gold medalist. In this episode, Eric Kasimov chats with Cullen Jones, USA Olympian, World Record Holder, and Olympic Gold Medalist.   Cullen is the first African American swimmer to hold a world record. The bottom line is Cullen is and always has been a man on a mission. Currently, he works with the Novant Health…

Content Marketing and The Gift That It Should Be | Sports Marketing

Content Marketing and The Gift That It Should Be

Content marketing is about giving.  In business, there is a time to ask for the sale. But you need the people you communicate with to trust you. Trust is not built when you sell your product or service on first contact. This isn’t necessarily about that championship t-shirt someone sells. Although even then, the consumer needs to trust the website and shipping.…

Sports Advertising Insights with John Balkam | SportsEpreneur Podcast

Sports Advertising Insights with John Balkam

Sports are getting fat and lazy. Today we speak with John Balkam of Third Win Group to discuss shifting mindset, sports advertising, and diving head-first into creating content. 

We are excited to chat with John Balkam on the SportsEpreneur Podcast. 

The State of Advertising in the Sports World with John Balkam Headlines
If It Ain’t Broke, Don’t Fix It
The State of Sports Advertising
The Good in the Sports World
Brands Getting Behind Athletes and Their Causes
How Brands Can Think Differently About ROI
Finding Your Purpose

Sports and Business Collide in a Podcast Chat with Rob Cressy | SportsEpreneur

Sports and Business Collide in a Podcast Chat with Rob Cressy

Taking lessons from the incredible sports figure and human being, Frank Reich. Today we speak with Tony Tennaro, Managing Chair for C12 Greater Charlotte. In this episode, we discuss the lessons we have learned from watching and being around Frank Reich. 

We are excited to chat with Tony Tennaro on the SportsEpreneur Podcast. 

Business Lessons Learned from Frank Reich Headlines
Reich’s time in Buffalo
Frank’s Time in Maryland
Learning to Win and Lose from Reich
Not Settling for the Status Quo

Edge Branding Is Where It's at | Oregon Ducks and Boise State Broncos Prove It Works

Edge Branding Is Where It’s at | Oregon Ducks and Boise State Broncos Prove It Works

Edge Branding… We’ve seen it with the Oregon Ducks—exotic and diverse uniforms, and a faster pace of play. We’ve seen it with the Boise State Broncos—a blue field.  The “it” is a different way of going about things.   A large, multi-decade, established company, team, or brand has some advantages; a track record, history, built-up trust. They don’t have often the ability…