Why Simone Biles Leaving Nike for Athleta Matters

Sports and Entrepreneurship Blog Article

Simone Biles, one of the most decorated gymnasts in the world, left her sponsorship with Nike for the female-led brand Athleta last week, just three months before the 2021Tokyo Olympics. While it may seem like a simple change-of-contracts to some, Biles is paving the way for female-athletes to choose their sponsorships based on representation versus … Read more

The WNBA New Jersey Drop Makes Waves

WNBA New Jersey Drop | Nike | Just Did It

The WNBA new jersey drop 🌊 ! The WNBA and Nike released the new jerseys the women of each 12 teams will wear in the 2021 season – and they are powerful. The league is heading into their 25th season – marking 25 years of empowering women through sport and shattering every glass ceiling meant … Read more

Why I Wear Sneakers to Work

I wear sneakers to work — not always, there are days when I wear a suit and shoes, but many days, I rock Nike’s.  Why?  There are many reasons. I wear sneakers because they’re comfortable, because they’re fashionable, and because I just want to.  But mostly I wear sneakers so I can have no excuses for taking a 30-minute … Read more