The Key to Great Content is Emotion as Proven by Gus Johnson - ohio state

The Key to Great Content is Emotion as Proven by Gus Johnson

Often times, the key to great content is emotion.  But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion, you need context.  Here’s the context:  Saturday afternoon game, Ohio…

Until Summer - loss

Until Summer

You win some and you lose some, we all know that. But sometimes a loss feels different. Worse. While watching an Ohio State Buckeyes game recently, the announcer talked about an interview he did with the Buckeyes coach, Urban Meyer, in which Meyer opened up about the 2015 loss to the Michigan State Spartans. I…