Often times, the key to great content is emotion. But you can’t just make someone cry without setting the story up. You can’t make someone laugh without laying the groundwork for the punchline. And you can’t create excitement without some sort of framework. To draw out the emotion, you need context. Here’s the context: Saturday afternoon game, Ohio … Read more
by Shane Snively The year Dad died, one of the hardest things to handle was college gameday. Go Bucks!! No texts …. no phone calls …. no laughing about the five-second delay he had on his TV compared to mine, “spoiler alert, Penn State just fumbled!” Dad was a hybrid Penn State/Ohio State fan, and it was the sit-on-the-couch-and-talk ritual … Read more
College Football is here!! We love many sports, but there’s something about College Football that just gets us excited — the passion of the game, the uncertainty of the outcomes, and the banter it creates. It’s all stuff we love! With that, we introduce our Game of the Week Series where we either preview or … Read more
An Ohio State Key Employee Shows Us How Recently, friends have been asking me if I’d seen this ESPN article about a graphic artist who works for Ohio State. I mean, a lot of people have been recommending this article to me, and now that I’ve read it, I can see why; I love this … Read more
As Seen Through a Big Loss by the Ohio State Buckeyes It happens—a bad day at the office, a bad meeting, a lost case. In football, you might lose 31-0 on a big stage, as the Ohio State Buckeyes just did. The game was miserable to watch (if you are a Buckeye fan). Losing … Read more
For Your Business In both college football and the NFL, young players often start out on special teams before going on to positions like running back, wide receiver, or safety. It’s not that special teams are unimportant—they can and do decide games—but since these positions carry a higher risk of injury, the really valuable players … Read more
You win some and you lose some, we all know that. But sometimes a loss feels different. Worse. While watching an Ohio State Buckeyes game in 2016, the announcer talked about an interview he did with the Buckeyes coach, Urban Meyer, in which Meyer opened up about the 2015 loss to the Michigan State Spartans. … Read more
Now more than ever we need activities that bring us closer. Sports Bring People Together. On this site, we use sports to create metaphors for business. Maybe that sounds a little strange since the two don’t normally go together. If you’re not a sports fan yourself, you might even be wondering why sports? What’s so … Read more
and how you can apply it to your business Crush your competition. We hear that all the time. But what if there’s another, better, way? Ohio State and Rutgers have formed an alliance for the greater good by holding a joint high school football training camp. But aren’t the two teams opponents? Don’t they compete … Read more
The Punt. It’s perhaps the most boring play in football. A guy takes a snap and kicks a football high into the air. Usually, another player catches it, it’s a fair catch, and then the game goes to a commercial. What’s the big deal? Business will not always go well. Actually, sometimes things might go … Read more
