Building Your Brand #4: How Look and Style Contribute to Long Term Success

boise blue

We’ve been talking about brand recognition, why it’s important, and what happens when negative press threatens your reputation. But how do you build your brand to begin with? Of course, if you don’t win, people won’t watch. You can run an elaborate and fun offense, but if it doesn’t work against good teams no one … Read more

Building Your Brand #2: How to Score Big with Innovation

TCU Spread - Building Your Brand #2: How to Score Big with Innovation

This is the second in a four-part series on branding. I’ve already talked in the introduction about how an unrecognized team can succeed, but to keep that success coming you’ve got to build name recognition—you’ve got to build your brand. And you can do that through innovation. That’s as true in college football as it … Read more

Building Your Brand: A 4-part Series / College Football Shows Us How

Building your Brand: A 4-part Series / College Football Shows Us How boise state tcu fiesta bowl

It seems like every year we see a blue chip program, a college football team everyone expects to win, beaten by a relative unknown. How is this possible? The public just didn’t recognize the second team’s brand. People like what they know—that doesn’t mean unknown teams can’t be any good. It all is a part … Read more