Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight
Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight

Mississippi State University + Dr. James Barnes | Education, Youth Sports, and Marketing Insight

At the intersection of sports and business sits Mississippi State University’s associate extension professor of economics and online marketing coach, Dr. James Barnes. Dr. James Barnes is a Storybrand Certified Marketing Guide, the Director of the Bricks-To-Clicks Marketing Program at Mississippi State University, a youth basketball coach, and an author. Drawing upon his unique expertise and easygoing attitude, Dr. Barnes makes room for a conversation that explores the parallels between sports and business, shedding light on the importance of perseverance, a positive mindset, and the transformative power of marketing in today’s fast-changing economy.

In this Sports Backdrop episode, we discuss:

  • The three feelings in sports and business (we have a podcast about this very topic here)
  • Practice and business success: “Repetition is the key to learning”
  • The role of perseverance, with a nod to the Buffalo Bills
  • The changing face of youth sports today
  • The significant rise in college applications
  • Mississippi State University and other state colleges
  • “If you don’t know what else to do, work harder.” -James Barnes’ father
  • The worrying trend of blame culture in sports and its wider implications
  • The rise of entrepreneurial college students with side hustles
  • The impact of AI across diverse industries

Connect with Dr. James Barnes: Bricks-To-Clicks | PodcastLinkedIn | Twitter

Learn more about Mississippi State University: website | Niche profile | CE, Marketing & Sales

Wrapping up:

  • digital sports media brand for entrepreneurs engaged in sports: SportsE
  • want to create impactful content: KazCM

Social media:

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More about our guest, Dr. James Barnes:

Dr. James Barnes is a professor, marketing mentor, and author who has dedicated his life to helping others achieve their business goals. He is an Associate Extension Professor and Economist at Mississippi State University, the brains behind the renowned Bricks-To-Clicks® Marketing program, and the author of ‘5 Social Media Mistakes Your Business Should Avoid’. Two decades of coaching youth basketball and a tenacious determination to help people succeed have shaped James into the kindhearted, insightful teacher he is today. James lives by the ethos that anything is possible with positive encouragement and a willingness to work as hard as you play. His latest offering is Master Your Marketing – an interactive, online course that takes the mystery out of marketing, so entrepreneurs can make money instead of wasting it.