Sports are getting fat and lazy. Today we speak with John Balkam of Third Win Group to discuss shifting mindset, sports advertising, and diving head-first into creating content.
We are excited to chat with John Balkam on the SportsEpreneur Podcast.
The State of Advertising in the Sports World with John Balkam Headlines
If It Ain’t Broke, Don’t Fix It
The State of Sports Advertising
The Good in the Sports World
Brands Getting Behind Athletes and Their Causes
How Brands Can Think Differently About ROI
Finding Your Purpose
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Are you an athlete or entrepreneur looking to create content? Learn More.
Useful links from this episode:
Other important links:
- John’s Book, 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing
- Neil Duffy
- JJ Watt Hurricane Harvey Relief
- United States Women’s National Soccer Team
- Megan Rapinoe
- Brandon Carr
- Cam Newton Foundation
- RODS Racing
- Pushups4Parkinsons
- Daily Stoic
Connect with us:
Wrap Up:
- Thank you for listening to thisSportsE+ titled, “SE37 | Sports Advertising Insights with John Balkam”.
- Follow this podcast on Apple Podcasts
- Follow this podcast on Spotify
- Intro Music, “escape” was provided by Pluto Tracks.
- Check out more from our content platform: SportsE+. The platform where SportsE+ = sports + entrepreneurship + podcasting + web3 + mental health = X!
Eric Kasimov is the founder of SportsEpreneur, part of the KazSource media network. Since launching the platform in 2015, he has hosted over 500 podcast episodes, written and published more than 1,500 articles, and advised business leaders, founders, and creators on building authority through media strategy.
Through his brands — KazSource, KazCM, SportsEpreneur, and QuietLoud Studios — Eric leads teams that produce podcasts, develop brand platforms, and help companies grow through modern content ecosystems. He also scaled KazSource Insurance into a seven-figure boutique agency, providing the foundation for the broader media network he operates today.
His work has been featured in Forbes, Axios, and Front Office Sports, and his podcasts have included conversations with top founders, investors, and athletes turned entrepreneurs.