For The Win 360 | NIL APP

Press Release: NIL App For the Win 360° Kicks Off with Storied Video & Tech Leaders


Streaming and Media Industry Titans Step into Pivotal Roles at FTW360, Aiming to Transform the Collegiate Streaming Landscape

Salt Lake City  November 1, 2023 – For The Win 360 (FTW360), the premier video platform made expressly for NIL NCAA Collectives, today announced the appointments of Derek Mattsson as Chief Executive Officer, and Bill Feininger as Chief Operating Officer and Chief Technology Officer.

Under the leadership of Mattsson and Feininger, FTW360 has already made national headlines with the launch of the “For The Win 360° – Utah” app in collaboration with Utah’s Crimson Collective, which saw more than 100 Ram Big Horn 1500 Trucks being gifted to scholarship football players.

With a storied career in the media and advertising domains, Derek Mattsson has carved a niche for himself as a transformative CEO, having successfully led numerous companies in streaming, live sports, AdTech and more. As co-founder and leader of Vehix, Mattsson strategically steered the online automotive buying service to acquisition by Comcast. Under his astute leadership, Vehix redefined cable television and internet packages for auto dealers, positioning it among the top online automotive purchasing platforms. Derek’s vision transformed Vehix from a $3M seed into a venture commanding a significant share of the massive $30+ billion automotive ad market.

“We’re at a pivotal juncture in collegiate sports. The boundless potential of NIL is reshaping how athletes engage with brands and fans, and how collectives support their athletes,” said Derek Mattsson, CEO of FTW360. “This isn’t a distant reality—it’s happening now. With initiatives like tailored streaming solutions and athlete-brand partnerships, FTW360 stands at the epicenter of this transformative moment in sports history.”

Bill Feininger has been instrumental in transforming the landscape of television and streaming over his 29-year career in TV research and measurement. Having launched numerous streaming apps, he’s led the design of intuitive interfaces, ensured seamless access across streaming devices, and developed new and superior content discovery features that rapidly connect viewers with trending titles and personalized recommendations. Additionally, he has spearheaded pioneering efforts for industry giants like Nielsen, crafted revolutionary television viewership services at FourthWall Media, and devised advanced data strategies for Altice/a4 Media & Data Solutions. His dedication to data integration, audience research, and disruptive innovation sets him apart as a transformative figure in the media landscape. Notably, Bill holds 22 patents related to audience measurement, data collection, integration, and privacy compliance.

“Joining the FTW360 team and blending my expertise in technology, media research, and advertising with the rapidly shifting collegiate sports ecosystem is an exhilarating venture,” stated Bill Feininger, COO and CTO of FTW360. “The convergence of digital innovation and athlete empowerment presents a unique landscape, and I’m driven to shape FTW360 as a leader in pioneering solutions that elevate both athletes and fans alike.”

This marks Mattsson and Feininger’s fourth venture together. They share a rich history of collaboration at various media tech companies, including their notable contributions at Vidgo and placemedia (which was acquired by Altice), among others.

About For The Win 360:

Headquartered in Salt Lake City, For The Win 360° (FTW360) is made expressly for NIL NCAA Collectives, donors, sponsors, fans, and athletes. This brand-new streaming video experience was developed by a team of proven entrepreneurs in video advertising and television. FTW360 is creating a new reason for donors to support their Collectives, by offering greater exposure to the brands, products, and sponsors that are contributing to these athletes and a new way to get to know them better. The platform delivers first-class technology, premium content, and much more to be revealed.

For more information, visit

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For more information, please contact:

Andrew Laszacs, Bob Gold & Associates, [email protected], 310-320-2010

ZOOM OUT | SportsE Media’s Takeaway on NIL App For the Win 360:

The emergence of NIL (Name, Image, and Likeness) collectives is revolutionizing the landscape of college sports. What we’re witnessing with universities like Utah isn’t just an isolated event; it’s indicative of a broader trend that’s poised to become the standard. The intersection of sports, technology, media, and finance in this domain is creating a dynamic environment, and those at the forefront of these sectors will undeniably shape the future of collegiate sports. The ambitious moves by companies like FTW360 signal the magnitude of opportunities in this space. As the ecosystem around NIL rights continues to evolve, it will be pivotal for stakeholders to recognize and adapt to these transformative shifts.

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