SportsE Media Blog

SE+ Perspective | a perspective on sports matters

Building Your Brand #3: How to Manage Negative Publicity

So, you’ve taken a risk, tried a few new things (that worked) and now the public is watching. That’s the good news—brand recognition is a big part of business success. But the bad news is that the public is watching and anything that goes wrong, or even seems to go wrong, can lead to bad

SE+ Perspective | a perspective on sports matters

Building Your Brand #2: How to Score Big with Innovation

This is the second in a four-part series on branding. I’ve already talked in the introduction about how an unrecognized team can succeed, but to keep that success coming you’ve got to build name recognition—you’ve got to build your brand. And you can do that through innovation. That’s as true in college football as it

SE+ Perspective | a perspective on sports matters

Building Your Brand: A 4-part Series / College Football Shows Us How

It seems like every year we see a blue chip program, a college football team everyone expects to win, beaten by a relative unknown. How is this possible? The public just didn’t recognize the second team’s brand. People like what they know—that doesn’t mean unknown teams can’t be any good. It all is a part

SE+ Perspective | a perspective on sports matters

Game Plan – Or Lose!

In the previous post we talked about Knowing the Playbook. Now is the time to prepare for the big game. You show up to the meeting with your perfect potential customer. He is so excited to see you–how great is this? You can’t wait. He sits you down in the conference room. You small-talk with

Sports and Entrepreneurship Blog Article

Know the Playbook – or Else!

NFL and College Football seasons are underway. That means players across the country have been studying their playbooks. Some are more complicated than others, but all are essential—they explain not just what to do but why, and how the plan might change on the fly with just a nod or a hand signal. Show up on